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Is Site Speed an Important Aspect of Your Web Content?

In the early days of the Internet people did not really care about the amount of time it took to access a website, or to display each page within the site. This is no longer the case. If you are wondering how your website measures up to current expectations then it’s worth noting that people expect to be able to access content within a second or two with a little leeway normally given if they are using a mobile device.

This means that the design of your website must incorporate the fact that loading needs to be quick. At the end of the day it does not really matter what you have to say if people lose patience with your website before they have chance to read it. Let’s take a look at what might happen if your website is too slow, as well as looking at other important design aspects that need to be considered.

What happens if your website is too slow?

The major downside of having a website that is too slow is that you will potentially lose visitors. This in turn means that you lose valuable engagement with your brand or organisation. Can you really afford for this to happen?

It’s also worth noting that Google will often crawl your site slower if your speed is slow. This is obviously a disadvantage and more of an issue than the fact that Google states that speed can be a consideration in search ranking.

It’s all too easy to neglect site speed when designing web content. As you can see, this can be a costly mistake which is why it’s a good idea to seek professional help with the design of your web presence. If you want to know more about professional web design services just click here for further information.

What else should be considered when designing a website?

Of course, site speed is not the only important consideration when it comes to creating your digital content. There are other vital aspects that need to be taken into consideration, such as:

  • The use of responsive web design to ensure that your content can be accessed using any device.
  • The use of well-made video content to attract and engage web visitors.
  • The use of web design processes such as the F pattern to ensure the viewer experience is optimised.

You can see that there are a lot of different aspects to consider when it comes to designing a website that really works.

Hopefully, you can see how important it is to have a fast website. You cannot take the risk of people becoming disengaged because it takes too long for them to access your content. Speed should be a major factor in designing your web presence, together with user experience and the use of responsive design. If you engage a professional web designer to create your website they can utilise their skill and experience to ensure that all of these aspects are incorporated in a high performing website.

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