If you run a small business, you’ll likely be sick of being told how important a website is. But, the truth is, a website is vital! It’s often the first place a potential customer will go to find out about your company, and not having a virtual location could just be the push they need to work with one of your competitors. This is not something that any business owner wants to happen. WordPress is one of the easiest platforms to use, and a website can be set up within an hour, even by a relative tech-dummy. Keep reading to find out why you should use this platform to power your small business website.
More Than Just a Blog
WordPress is the world’s most popular blogging software, but, what most people don’t realise is that it is also an extremely powerful content management system. So, as well as using it for your business blog, you can also use it for your business website, and integrate everything seamlessly. WordPress has been designed to be used by tech novices, and requires no knowledge of web development or coding to use. It’s easy to add or change content, add business pages, and customise your site to your liking (though make sure to self host your site if you wish to customise it completely). Many web hosts also offer one-click-installations, making it incredibly easy to install and set up.
Search engines can provide a lot of traffic to small business websites, especially when they are optimised correctly. WordPress comes with a whole host of SEO benefits, and even Matt Cutts has touted the benefits to small business owners. It’s simple to install plugins that will help your SEO effort further as well. By optimising your meta tags, and web content, you can be one step ahead of your competitors, and it takes mere seconds to do.
In order to keep your website updated, you’ll need to add content. At first, this will be the main pages about your company, but once your site is set up, it’s a good idea to start a blog. As WordPress was developed as a blogging software, you’ll find it incredibly easy to use. Unlike other Content Management Systems, you also don’t need to have any knowledge of HTML to be able to use it. If you don’t like the idea of having to speak to a webmaster every time you want to make a change to your site, WordPress is ideal.
Extensions and Plugins
Because WordPress is so widely used there are thousands upon thousands of extensions and plugins that you can use to customise your website. If you don’t have the cash available to get someone to create a custom website (and who does?), you can easily create a website that is unique to your business through the use of themes, extensions, and plugins. Everything you can think of is out there, and most are free to use. There aren’t many Content Management Systems that can say the same thing.