No matter what the purpose of your business is, if you want to remain competitive, you’ll keep your website up to date. Landing a solid web hosting service is only the very beginning.
After that, you should also include a series of useful plugins that will take your operation to the next level and keep it competitive. Here are some of the top website plugins you ought to include on your company’s website.
No matter how useful or well written, your blog won’t be great on its own. You must incorporate plugins from a service such WordPress in order to develop a blogging platform that can handle consistent content and consumer interactions.
Security, anti-spam, comment features, and other blogging plugins can substantially improve the effectiveness of any blog.
2. Social Interconnectivity
It doesn’t matter what business you’re in, whether it’s real estate or direct sales: If you don’t have social interconnectivity through your website, you’ll miss out on essential customer interactions.
Currently, the most popular social engagement app is Buffer. It enables you to manage all social networks on a single application. You can schedule posts daily, track engagement, and otherwise keep the social conversation revolving around your brand.
Providing a phone number on your website isn’t enough for the purpose of customer contact anymore. Studies have shown that the majority of consumers prefer to help themselves on your website rather than having to talk to a representative over the phone.
Providing forms is a perfect way to let your visitors help themselves. If you use a plugin like WPForms, you can create and customize forms on your website so consumers may fill in their contact information and connect with your business according to their preferred method.
The ability for businesses to track information and analytics on their website is unparalleled these days. Tracking web visitors, conversions, and other information can help you get ahead of your competitors.
Google Analytics is the easiest and most affordable option for this purpose. It easily plugs into any web-hosting service and works well with nearly any web application to deliver you real-time analytics.
5. Email Management
Collecting emails helps spread brand awareness more than almost any other online activity. Sending newsletters, blog posts, and special discounts via email enables you to connect with both past customers and potential ones.
You’ll also be able to track and analyze the way individuals interact with your business. MailChimp is currently the leading online email marketing service plugin for most websites. You’ll be able to build email lists, schedule emails, and track their performance.
Cyber security isn’t given nearly as much attention as it should be. Every day, accounts are hacked, identities stolen, and credit cards apprehended online, thanks to insecure websites.
A security plugin such as Sucuri lets you monitor and protect your site from malware threats, XSS attacks, DDoS, brute force attacks, and other forms of vicious online attention.
Websites aren’t naturally optimized for SEO, but a single app can make that happen. It will empower your web-hosting service to optimize such things as keywords, multimedia, and other content for optimal rankings on search engines.
Yoast SEO is an all-inclusive platform that will take care of all your SEO needs. You can post meta descriptions, XML sitemaps, and RSS enhancements, clean up permalinks, and more.
8. File Compressor
Another element that will significantly boost your website’s SEO is speed. Faster websites mean higher rankings on Google, and that translates to more visitors and conversions. Using an app that will compress files and cache them for your visitors can prevent files from bulking up and slowing down your website.
W2 Total Cache is a fine tool that will compress and cache your files to promote speed. As your website speeds up, you should receive more visitors and more web attention.
Whether you use WordPress or some other web hosting service, the above tools will improve your website and help you remain competitive, no matter what industry you’re in.