Rather than travelling across the country or overseas, it is ideal to consider a video conference. If actual products are needed on both sides, you can always ship items ahead of time. Preparations and delivery are the most important aspects.
Video conferencing is a great way to remain in a comfortable location while presenting products and services. Modern technology makes it possible to seem as if you are face-to-face with clients. Using the highest-quality equipment and most up-to-date software are key.
Below are a few steps to help you plan and deliver the perfect video presentation.
The Planning Stage
During the planning stage you want to run product and/or service beta tests. The results of these tests will become important during the presentation. Create a timeline outlining the steps to take leading up to the presentation.
Items for the timeline include:
- Building of the product
- Testing the product/service
- Feedback from beta testing
- Re-development
- Marketing strategy development
- Test marketing campaigns
- Generating interest to setup video conferences
- Interacting with potential clients
This initial planning stage timeline is a good start to ensure that your product is properly developed.
Presentation Development
Once you have completed product testing and initial marketing, it is time to develop your presentation. You will start with what the product is. Follow this up with how it works and why it is needed for the client.
Drafting all of this information into a document is the best way to approach presentation development. Consider the way that you would want to hear the information being presented. Use this voice to guide your words.
Insert demonstrations, video and audio portions as page breaks into the presentation development outline.
Presentation Test Run
Prior to making your video conference live, you’ll need to do a test run. Generally, this will be done among a group of your co-workers. Although this is a live, in-person presentation, it has the same effect.
Their feedback will help you to see if what you have developed is a strong enough argument. If some aspects of the presentation need to be tweaked, it can be done in plenty of time before the actual conference.
It is a good idea to record the live presentation so that you can view your energy level, comfort level and body language. If you are unable to make yourself want the product, the client won’t either.
Equipment Check
A couple of hours before the video conference test the equipment. This means that you should make a couple of phone calls using the headset or microphone selected and tests the software program.
Make a VoIP video call to someone you know, whether it is a friend or co-worker, to ensure that the connection is crisp, clear and free of lag or unexpected buffering.
Delivery
When you deliver the presentation to the client, stay calm. Make a few pauses in case the client needs to interject with a question or comment. It is okay to ask, at the end of each section, if there are questions.
Promptly address the questions with appropriate answers. Always maintain a calm tone, even when the client appears to be a little difficult. Once the presentation is complete, allow for a brief discussion and follow up with the client within 3 – 5 business days.
With the tips above, you should be able to create a stellar video conference. This should help your product or service to sell. It also opens the door for word-of-mouth advertising.
Try to keep the presentation short while explaining every aspect of the product or service. You do not want to leave potential clients wondering or with unanswered questions.