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Leveraging Your Website Builder For Rankings

Can you rank in SERPs without backlinks? A recent MOZ study says the chances are slim to none. But if you’re using a website builder of any kind, whether it’s the best free website builder competing with WordPress or one that’s so off the map no one else has ever heard of it (looking at you, website.com), this guide will teach you how to leverage that builder for improved rankings and more visitors.

Get Featured

Most website builders feature their clients, either on pages, a dedicated blog, or on their social media pages. Scrolling through the Facebook posts of Squarespace will reveal that they often highlight well-performing websites. You’d be shocked at how much visitation getting featured like this can generate… and, of course, a corresponding bump in SERPs.

Some website builders offer buttons or dedicated areas to submit your website to be featured. If your builder doesn’t… put yourself out there, and send the team an email explaining why you think your website should be featured.

Unofficial Communities

Most website builders have communities (official or unofficial) of designers, developers, new users, webmasters, and others who share information, videos, advice, and feedback. Most of these communities have an area where the works of users are featured, giving you a legitimate link and a source for new visitors.

Squarespace has Squarespace Summit, Wix, Shopify, and WordPress have dedicated user forums, and some also have user-only social media communities. By not getting active in them, not only are you losing potential linking opportunity, but you’re closing yourself off from many sources of feedback and ideas.

Bring Your Problems to the Help Center

Most developers spend hours, sometimes days, trying to figure out what’s causing small issues. And most do discover the answer themselves, and never need to go to the help center. Our advice?

Go to the help center and save yourself time. Most help center tickets are archived for all website builders, so that individuals with similar issues can easily search and find advice for their own issues. However, linking to the page on your website with the issue and discussing it on the help center can gain you a backlink, and reduce the frustrating amount of time spent finding your own solution.

Third Party Blogs

As website builders gain in popularity, bloggers all over the ‘net have compiled thorough lists and guides. If your website’s up to snuff, find a blog post- say, a blog about the top 10 websites or themes from your website builder. Shoot an email to the author asking if your website can be used to represent one of the themes they mention in use.

Alternatively, find a third party blog which allows guest blogging in exchange for a link. Write a guest blog about your experience with your website builder, or a guide on how to use its features.

Reviews

Another option is to publish a review of your website builder, and to plug a link of your website in your review. Even major review websites like Yelp feature pages on which people have left reviews of companies like Wix.

Always remember to be thorough in your review, and try to keep it above 300 words. Longer reviews are often found more helpful by readers, and in some cases, can be bumped up by readers, which might wind up giving your link a little more visibility and juice.

The Bottom Line

Getting good, legitimate backlinks is difficult these days; but can still be easily accomplished if you’re creative in your approach and willing to do a little legwork. When leveraging your website builder for backlinks, rankings, and visitors, try and pay it forward where possible, and give the most value back to the ‘net at large by always giving detailed, deep content.

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