At the heart of any good website or blog is the quality of your content. It makes no difference how good your site looks or how well it’s promoted if visitors find nothing of interest.
So you put a lot of effort into getting the best possible content for your site, to make sure that your promotional efforts bring in people who will view your site, go to your advertisers, and build your brand.
Once you get that content, of course, you need to protect it. Good search engine results are built on proper writing, and you want to make sure that you protect that well-crafted content from the most common invaders.
Here’s a look at some of the things that can zap your content–and your site.
We all live in fear of this one, don’t we? There’s nothing more nightmarish than thinking that all the things you’ve worked on for countless hours can be gone with a single lightning bolt, broken water pipe, or unexplained incident deep in the mysterious heart of your server.
Good preparation can prevent many of these things, of course. You should have surge protection, battery backups, and good equipment placement that keeps things away from water, dust, and extreme temperatures.
But sometimes you can’t prevent a problem, and that’s when you need a strong response plan. Having an idea of data recovery prices for your equipment will help you budget for just such an emergency, and it will enable you to bounce back online quickly and with minimal disruption.
Of course, another way to prevent crashes is to invest in quality equipment, but good hardware is important for other reasons too.
Everything that you generate, manage, and upload needs to be secured, protected, and stored. Good firewall management, security monitoring, and backup are key to keeping your content online and hack-free. That means that no one else can grab your content and take advantage of your hard work and expense to generate their own revenue streams.
It also protects you from data breaches that can victimize your visitors and advertisers. It’s hard enough to get advertisers before a hack. After a breach, it will be nearly impossible. So make sure your hardware takes care of you.
One thing that’s often overlooked is the need to copyright your content. Many web hosting companies can take care of that for you, but if they don’t, you need to find out more about how to handle it.
Again, the process of developing content is slow and expensive. You don’t want somebody robbing you of your hard work and the profits it should yield for you.
There’s also nothing wrong with occasionally perusing the internet for signs that your content has been stolen and used elsewhere. Good search engine techniques could lead you straight to your goods, and if you’ve copyrighted them, you’ll have some legal backing.
With the internet, we often forget that the things we’re working with are our property, just because they aren’t tangible belongings. But the fact is that every shred of content on our websites, social media posts, and other platforms are valuable items that we should carefully protect to ensure that what we’ve spent our time and money to develop doesn’t get lost, stolen, or damaged.