An estimated 40% of the world’s population (that’s 3.26 billion people) used the Internet in December 2015 alone. If there’s anything we can learn from this, it is that the Internet has become the way of the future.
SEO has become more important now than ever before. Many businesses in Montreal use SEO services to help promote their brand and attract more potential customers. Clearly, implementing strategies to boost your ranking in search engines is a MUST.
The following are simple SEO methods that are still effective today:
1. Social Content
Content from social media will gain more importance on the SERPs. Nowadays, marketers are doing everything possible to make their Facebook posts rank higher on the SERPs.
Find, gather, and use social content for optimizing your page because links to content on Twitter, Facebook, YouTube and other social networks assist the search engine bots in understanding what websites should be ranked for certain keyword phrases.
2. Videos
Using videos can help you improve your ranking in the search engine results pages. In fact, 62% of global Google searches are made up of videos according to a report by Marketing Land. Videos get 50X better organic page ranks compared to text content and they also have significantly higher click-through rate.
There are already tools that you can use to create interesting and helpful videos for your website. It’s no longer necessary to spend thousands of dollars to hire a videographer and director to create your videos. With a bit of creativity and knowledge in video editing, you can make great videos that will help you with your SEO strategies.
3. Mobile Optimization
Is your website mobile-friendly? It should. Today, people use their smartphones and tablets to browse the Web and get the information they need. More and more brands are optimizing their websites for mobile users and it has now become the norm rather than exception.
4. Voice Search
Those who are on the go use voice search mainly because it’s safer especially when they are driving or multitasking. Instead of typing words to run a search query, they just do a voice search. But make sure that your website content is easily searchable by targeting long-tail keywords. A lot of people use this feature when getting directions for a particular office, store or restaurant.
5. Mobile Apps
In a report, it was found that mobile users spend 89% of their time using apps. In a few years, it won’t be surprising if mobile apps will overpower desktop websites as well as mobile sites. You can create an app for your business and feature your brand prominently in the name of your app.
6. Local SEO
It’s important to let Google know where your business is located and what products/services you are offering so they can feature your website for related searches.
Since the Google “Pigeon” update, local SEO has become more prominent in the online landscape. So see to it that you have location-specific keywords if you want to stay on top.