Do you run a successful business? Are you looking for a way to grow? Maybe you have a website, but do you have a blog yet?
A blog is a very powerful tool you can use to drive leads to your business website today and in the future. Every business should start a WordPress blog, if they don’t already have one.
Blogs are Equal to Virtual Real Estate
When you start a blog, you gain many benefits. One of the benefits is that your blog will act like virtual real estate. As you add posts and gain traffic, it will gain value. Not only will it be able to generate leads for you, but it will also become a valuable asset.
How to Start your WordPress Business Blog Fast
If you don’t have a blog for your business yet, you need one. However, you may not know where to start.
Here’s a quick, five-step process to get your new WordPress blog up and running fast.
1. Find the Right WordPress Hosting
Your blog needs a hosting company to act as the foundation. This company should provide 24/7 technical support, a 99.9% uptime guarantee, plenty of features, WordPress and a reasonable price. You don’t need the cheapest website hosting company out there, but you don’t need to spend a fortune, either.
Shared hosting will work just fine and you can get a good shared hosting account for around $5 per month. Just make sure you choose a hosting company with a good reputation and plenty of experience.
2. Finding a Theme and Plugins
After you get your hosting and you install WordPress on your domain name, you will need to choose the right theme and plugins. There are several free and premium choices you can use, regardless of your industry.
It’s best to do some research and find a theme you really like. Your theme will give the blog its’ design and some of the functionality. It’s always best to choose a premium theme from a trusted developer.
The plugins are a bit more difficult, but there are several lists of top plugins for different functions you can find with a simple Google search. You won’t need to invest in every plugin out there, but you will need a handful of free and premium plugins for your new business blog.
3. Create your Blog
After you find the right theme and plugins, you will want to spend a little bit of time getting familiar with the WordPress Dashboard. You want to make sure you have your design and functionality set up exactly how you want it before you start adding content. If you want to use a sidebar with widgets, get it set up first. This will make it easier as you move forward.
4. Put Together a Content Strategy
Now you have a blog, but you need to start adding content. Every business is a little bit different. If you’re in a highly competitive industry, such as website hosting, you may need to post content to your blog multiple times per day. However, if you’re in a less competitive industry or your business is more localized a few posts a week may be all you need.
Not only should your content strategy provide the frequency of posting, but it should also provide topics for your posts. Take the time to create a list of topics you can pull from or assign to your writers. This will make it much easier to keep up with your posting.
5. Start Blogging
Your blog is ready and you have a content strategy. Now, you just need to start adding content to your blog. You won’t see a ton of traffic overnight, but if you add content regularly, you will soon have hundreds of posts pulling traffic to your website every single day.