Are you happy with the current state of your blog? Have you come to realize that you could make a few changes for the better in the months to come? Are you ready to revamp your blog for 2018?
With so much competition, it’s imperative that you make decisions that move your blog to the top of the industry. While this is easier said than done, there are some basic changes you can make to put your blog on the right path.
Tip: You can learn a lot by visiting other blogs and taking notes. For example, if you’re in the fashion niche, the LoveProm blog gives you a clear idea of the type of content that others are creating.
Here are five changes you should consider making to your blog in 2018:
- Create More Content
As long as you are able to maintain the quality, look into generating more blog content in 2018. It can be a challenge to ramp up in this area, but you’ll eventually find yourself settling into a schedule.
It doesn’t matter if you blog about CBD oil, men’s shoes, or something else, you should focus on creating the highest quality content in your niche. This is one of the best ways to push your website to the top of the rankings, all the while growing your audience.
- Update the Design
Let’s face it, your blog design may be out of date. While this may not be holding you back in regards to traffic, it could be leaving your readers with a bad taste in their mouth.
You don’t have to opt for a complete redesign of your blog. Instead, you can change a few things here and there to give it a fresh and modern look. For example, changes to the color scheme may be more than enough to update the design and give your audience the experience they have been expecting.
- Make it Easy to Share on Social
It’s critical that your readers find it simple to share your content on social media. This one step can go a long way in amplifying your reach.
Have you fallen short in this area in the past? If so, you need to make an immediate change. For instance, add social sharing buttons to the sidebar. This allows any reader to share your content on social media with a single click of the mouse. Does it get any easier than that?
- Hire at Least One Writer
Are you in the habit of creating all your own content? Do you need a little bit of help if you’re going to take things to the next level in 2018?
Rather than spend more time on this yourself, hire a writer who can take some of the workload off your shoulders.
Depending on your financial situation and the amount of content you want to produce, it may make sense to hire more than one writer.
- Engage in the Comment Section
Do your readers often leave comments on your blog posts? Do you take the time to respond, or do you ignore these and hope that the conversation naturally moves forward?
You should make it part of your day to respond to every comment you receive. This can be time consuming as the comments mount, but it’s a great way to keep your audience coming back for more.
Tip: With the right approach, you can use your responses to grow your business.
There is no better time than now to examine the current state of your blog. If you like everything you see, you can keep things the same for the time being. However, if any changes are necessary, you shouldn’t wait to implement them.
Your blog is one of the better ways to connect with your audience. For this reason, it deserves plenty of time and attention.
What are your current thoughts in regards to your company blog? Do you like what you see, or have you come to the conclusion that you need to make some changes in 2018? Share your personal situation in the comment section below. You may find that many others are in the same position as you.