The concept of making money through blogging is nothing new. As the dust has cleared over the years and the hype of affiliate marketing has worn off, we now know that passive income is no longer a pipe-dream.
That is, if you’re a blogger who’s crafty and willing to put in the legwork, you too can turn your content into cash.
Blogging guru Neil Patel notes that just about any blog can be monetized, granted you have the traffic to back it up. Likewise, Patel stresses the need for content creators to target niches in order to build their sites around hungry, specialized traffic that’s more likely to engage with our content. In other words, building a blog with targeted content can result in traffic that’s easier to monetize.
Thankfully, the process of building a passive income blog doesn’t have to break the bank upon launch. In fact, proper time management and research can be the key to unlocking your blog’s financial potential without much of an initial financial investment.
If you’re interested in making and saving money in the process of building a passive income blog, keep the following three tips in mind.
Choosing a host is one of the first crucial steps in building an affiliate blog; however, how do we know who to choose? With a myriad of choices (Bluehost vs. HostGator, for example) who seem to offer identical plans at similar prices, how do we make the proper pick?
Since most hosts offer the same features and functionalities, price is usually the determining factor. By sifting through discount affiliate links for hosts and using sites like RetailMeNot or other blogs such as Smart Passive Income, you can find steep discounts (for example, up to 66% on hosting packages). In other words, you should never pay full price for hosting if you can help it.
Smarter Affiliate Programs
When it comes to your passive income blog, most of your success will come down to affiliates. Unlike hosting packages, affiliate programs have larger implications for your site in terms of money-making potential.
For example, Amazon Affiliates has name recognition and users are more likely to buy from a brand that they instantly trust. On the flip side, Amazon offers a relatively poor payout for their affiliate products (approximately 4% for your first sale).
On the flip side, specialized affiliate sites such as ClickBank boast huge affiliate numbers (billions of dollars annually) with lesser-known products. While their suite of products may be a harder sell, you can get more bang for your buck when traffic starts to roll in.
Advertising: Try Before You Buy
Advertising represents a question of risk versus reward for many bloggers; however, such ads can have huge potential depending on your niche.
If you’re unsure whether or not ads are a good for your blog, chances are you can find a Facebook ad credit or Google AdWords credit in order to test out each platform.
Even if you don’t decide to use the services long-term, consider how testing them out can..
- Help you understand and refine your marketing message as you see what users do and don’t respond to
- Tighten up your keyword strategy as you understand what gets clicks and what doesn’t
- Ultimately A/B test ads to see what resonates more with cold traffic
Running a test campaign can go a long way when it comes to figuring out what readers want and how to alter your content strategy accordingly.
As the saying goes, “you have to spend money to make money.” However, by making smart choices and shopping around for resources for your passive income blog, you can start making money without breaking the bank.