The year is about to end and we’re definitely looking forward to what 2020 has in store for the world of business. Big data analytics, data security, and Virtual Reality (VR) will still be in the limelight as marketplace disruption continues to be felt.
Without a doubt, the approaches and methods used in digital marketing will also experience drastic changes. Everyone is already aware of the importance of search engine optimization, but big algorithm transformations are expected as Google tries to even out the playing field.
There will be new ways of thinking about SEO and the value it brings to businesses, so it is important for businesses to know about the online strategies that will matter in 2020.
Here are a few of the most notable ones:
1. The use of influencers
Like them or hate them, influencers will definitely play a very significant role in helping businesses boost their online engagement, place higher on Search Engine Results Pages (SERPs), and acquire organic traffic. Mentioning an influencer in the same industry adds social cred, thereby broadening your reach and attracting people who want to follow industry gurus. More use of influencers is expected as 2020 draws near, so you might as well jump on board.
2. Continued success in mobile optimization
In just a few years, mobile devices will become the main tool for communication and online connectivity. As smart phones become smarter and more powerful with added features, users will expect websites to be mobile responsive. And keeping in mind the recent changes in the search engine algorithms that favor mobile-optimized websites, businesses will have to know how to design and test out websites that reach out to prospects whenever and wherever.
3. Outsourcing SEO campaigns
As SEO becomes even more complicated, businesses will have to acquire more skilled people who are familiar with the current trends in search engine marketing. Unfortunately, adding qualified people to your team can be very costly. You may be better off outsourcing your SEO activities to a remote team that already has the skills and knowledge to take on whatever 2020 has to offer. You just have to pick the right service provider based on your budget. Learn more about the cost of hiring an SEO company here.
4. Content remains king
You best believe! Content is still the most important driver of business goals. An effective content marketing strategy, however, has to focus more on quality than quantity. Make sure to create educational content that’s well researched. You will also need to do a lot of keyword research and generate a list of relevant key phrases to include.
5. Make videos count
Since videos have become so easy to make, search engines are starting to prioritize websites that have a good mix of text, visuals and videos. Make sure you look into the types of videos your competitors are posting and industry best practices before getting started.
New opportunities abound for search engine marketers in 2020. Now is the time to create your 2020 SEO campaign to get a head start on your competition.