Tiktok isn’t a new platform but it is one that you need to know about if you are a growing business, brand or aspiring influencer. Unlike Instagram and twitter, TikTok relies solely on user generating their own videos for their feeds for other people to view, as the type of content is limited to only one type, you need to make sure you are on top of your game in order to grow your following, but what are the best ways to do that?
Follow our 7 ways to get more Tiktok followers and watch your account flourish.
Participate
Tiktok is all about participation but you have to be on top of the latest trends to make sure you know what is currently being discussed, hash tagged and talked about. One of the ways to grow your followers is to make sure that you participate in the most up to date challenges. These can involve a variety of things, from uploading videos of you singing the latest songs, seeing as it is a platform that was entirely dedicated to music videos. Keeping on trends and accurately hash tagging your posts will make sure that audiences and users will see it, which will increase your following.
Edit
Like Instagram, you want to make sure that your Tiktok videos are curated and aesthetically pleasing as possible. There are multiple editing tools available to you for videos, so make the most of them. You don’t need to be an expert in any high-level software such as final cut, you can use a multitude of free apps that are available on both android and iPhone. TikTok also has amazing editing features, so make sure you make the most of them. The better edited and curated your videos are the less likely people are to skip them as they will find them well edited and engaging and want to follow you.
Make The Most of Magic Hours
Like Instagram, TikTok also has magic hours that will increase your likely hood of not only your video being seen, but your content being liked and followed by other uses. When you post, make sure you do it between the hours of 11am and 5pm as this is when you will find most of the users online within a specific region. Make sure you that you are always posting in these golden hours and you will easily boost your follower numbers.
Hashtags
If you are a twitter and Instagram veteran you know all about the importance of hashtags, TikTok is no different and you need to optimise your content to reflect the trending hashtags and tags that represent you, your content and the community. You need to make sure that you are up-to-date with what is trending on Tiktok and what hashtags are being used the most so you can gear your content and use them too. You need to think of hashtags like TikTok currency, the more you use them and the better you are with them, the more followers and likes you will get in return.
Music
TikTok was developed as a music video app, so you want to make sure that you are using the best song possible for the content that you are about to send out to the world. Whilst obscure music can sound awesome and start up a conversation with other users, you don’t want it so obscure that no one has any idea what it is and it actually isolates your audience. When you are editing in TikTok, you can choose a song sample, make sure the song matches the mood of your video, you don’t want to confuse your followers. The closer the song and your video are aligned the more professional your account and feed will look and thus your follow numbers will increase.
Engagement
Like Instagram and twitter, TikTok is all about audience engagement! To get your profile and feed out here you want to become a fixture on your favourite content creators profiles and so their other fans begin to recognise you. The more you engage the more other users will want to engage with you, users want to feel validated and feel as though their content is liked, so if you are good at making other users feel good, they’ll reciprocate and do the same for you by way of following you.
Collaborate
One of the beauties of TikTok is that it is designed and built for collaboration, this is something that really makes TikTok stand out and can help you increase your follower numbers very quickly. When you are looking to collaborate, make sure you are choosing users that reflect the way you produce your content. You want a collaboration that compliments one another, not makes users question if you are only doing it to increase your follower numbers.
Final thoughts
Like any other social media platform, you need to understand it and its users to be able to organically grow a large following. Applying the above principles and being consistent with your actions can help you rapidly increase your following, but you need to ensure that you maintain the high level of content and interaction your followers have come to expect. TikTok is a fast paced and fast-moving platform, make sure you keep on top of and up to date with all the latest trends so that you aren’t left behind.