As a blogger, freelancer, or business owner, your main goal is to be discovered by clients. For this, you need to make sure that Google ranks your website as high as possible so that you appear in the first searches; by doing so, clients will see you first; therefore, you will experience increased chances of getting clicked on.
Even though it sounds logical and easy, it is far from being so. In order to achieve these amazing organic results, you need to be best friends with SEO, which stands for Search Engine Optimization.
SEO represents a series of actions that you need to take in order to convince Google that you are worthy of the top positions of the internet; what is more important is that you do so from the very start when creating a website. The best part about SEO is that it is completely free. The only price you need to pay is your time, as you will need plenty of it in order to create and maintain a SEO-friendly website.
All in all, SEO seems to be a great choice – you don’t have to pay anything and somehow you end up on the first positions, right? Well, no. SEO is complex, technical and intimidating. Finding the right keywords and using them correctly can be a true headache, especially when you don’t understand how it works as you should.
Thankfully, you can get some assistance with your SEO needs by using Wix – a free website builder with lots of perks. If you are a Wix user, you can use their simple tool the Wix SEO Wiz to get started with SEO – It’s like a cookbook, but for your website! Wix has successfully developed a free solution that can easily guide you through the nightmare that SEO can sometimes be, making it seem nothing more than a piece of cake. The tool will help you rank better on Google by generating a personalized plan that will tell you what you need to do. Even more, you can easily track your progress with different achievement updates.
In short, you will no longer have to question yourself and your ability to create a good SEO strategy, as Wix will do that for you. If you know how hard and challenging SEO optimization can be, then you surely understand what a gift Wix SEO Wiz is.
Meet Wix SEO Wiz
Start by looking through some of the great website templates that Wix offers, and create a site that you would be proud of! Then, its time to start optimizing! Head to the dashboard of your Wix Website, go to “My Apps” and meet the “Get Found on Google” tool. Once you get there, Wix SEO Wiz will immediately want to get to know you and your business in order to create the perfect SEO plan for your website.
First, fill in your business/website name. Then, enter your location (if you have one) – this is a crucial step, as a lot of your traffic will come from local sources and will help boost your local SEO.
Next, meet the king of the equation: keywords. They are the main ingredient of a very important recipe: making you stand out from the crowd.
The Magic of Keywords
Finding your keywords is the most important thing, as they are the ones that make the difference between first positions and lasts. For this, Wix is going to take the lead and ask you ‘How would people search for you on Google?” which, in general, is one of the best ways to start finding your keywords.
Keywords are 2 to 5-word phrases that your clients would type into a search engine and eventually find you – or a business like yours. This is exactly why inserting the correct terms in your content is crucial, as it helps Google’s bots understand your website better, identifying you as a relevant result for a certain search.
If you have no idea of what keywords you should have, list all the possible words that potential visitors would use to find you. Let’s see an example:
Let’s say that your website sells vintage slippers; unfortunately, the amount of results for this specific search term is huge, which means that you’d have a lot of competition. This is why you need to select more precise terms, such as “comfortable vintage slippers in Kentucky” – here’s where you location is important.
To put it simply: define your niche or specialty as it will tremendously help you find the most powerful keywords.
So, this is the kind of magic that Wix SEO Wiz helps you cast. SEO is perhaps, one of the most important things that you need to master when creating your website. What would you do with a stunning website that nobody sees? Exactly, not much. Get ready to experience the ultimate SEO guide and rank higher than ever before with Wix SEO wiz!