There’s more to a good website than just having information on there. Yes, you want to make sure you have all the right pages, and you want people to be able to contact you, but you also need to realize the importance of visual content. Visual content is attractive and gives people something more than just words to look at.
You do want to make sure that your visual content fits with your website though. If you are selling something that has nothing to do with babies, don’t post pictures of babies on your site just because people like babies. Honesty is a good policy, even on the internet.
Use Infographics
Infographics are one great way to turn info and statistics into visual information. They give people something to look at that is appealing to the eye, but still full of detailed and important information. Infographics are fairly easy to make, and they are something that often has the potential to go viral.
Make sure that you don’t just put a bunch of words on your infographic. Include some relevant clip art to make it eye catching.
Share Videos
Videos are an excellent way to teach people, so use them for reviews and how to’s. Making videos has gotten easier and easier with smartphones, and that built in webcam on your laptop. You can download apps that help you cut and edit them.
Create videos that help people understand the uses of your products, or tell them why they need your products.
Photos Are Important
Videos can sometimes slow down your website, and it might be better to have them on a separate link, and use eye catching photos
throughout the rest of your website. Use photos that add to the story or the page. If your website has a blog, and it should, make sure every post has a relevant accompanying photo.
They say a picture says a thousand words, so you want to make sure what the photos you are sharing on your website are saying the right things!
Considers Colors And Fonts
A good looking website is about more than just pictures and videos though. Your layout and design matter. You want a site that is visually pleasing even when you remove all of the photos and stuff.
You also need to pay attention to the colors and fonts that you are using. You want colors that aren’t causing eye strain, or making it hard for people to read your pages. You also want fonts that are simple and easy to read.
With all of these things, you need to also consider how they look on mobile devices. You may need to do some edits to make photos and videos look right from one device to another. Don’t just assume everyone will be on a computer, since many people are perusing the web from smartphones these days.