If you have a product or a service that you want to get out into the world beyond how far you can shout, then you already know that you need a web page. And if you’re in a competitive market, then you know that just having a great product isn’t going to be enough, you also have to present it in a way that makes sense in the current marketplace. This is the need for a great web design.
And to make this happen, you can follow a few tips, including having a clear page of services offered, using location niches when possible, highlighting reviews of your company, maintaining consistent SEO during the design process, and recognizing that speed matters.
Clear Services Offered
If you go to a lot of websites, it can be initially difficult to tell exactly what the product or service is that’s being offered! To avoid this, always have a clear services offered page. If you have a webpage offering property management services, for example, be sure that every single thing that you do is clearly identified. You’d be amazed at how much of a difference that simple change can make to a website.
Use Location Niches
With a lot of markets, there can be confusion online because a search for something specific might give you the answers that you want, but in a location that doesn’t make any sense. That’s why, as a web developer, be sure to include the location of your services in all of your posts. Using geolocation tags and phrases will make a big difference when it comes to local web traffic, as many people will eventually include city or region tags in their searches.
Anyone can say anything about anything online when it comes to advertising your own business, but you can get a whole lot more genuine respect if instead of tooting your own horn, you have your clients do it for you. In other words, as you’re developing your site, be sure to highlight customer reviews right on your front page. This will help tremendously when it comes to first impressions.
Maintain Consistent SEO
Consistent search engine optimization processes are going to help your design efforts out as well. All the pretty colors in the world, and all of the fun graphics that you can jam on a page aren’t going to make any difference if people don’t find your page using Google’s search algorithm in the first place. Never underestimate the importance of the solid use of text!
And it can get easy to bog yourself down with graphics and videos as well. But, sometimes too much media can really slow down the browsing process, especially for people on mobile phones. Be sure to take speed into consideration when you’re doing your final web design cuts.