WordPress is a content management platform where webmasters can build, host, and maintain websites, and it is arguably the most powerful website and blog creation tool in use today. Designed to be easy for anyone to use, and with plugins that you can add to bring different elements to your unique site, it makes WordPress an excellent platform for growth. What’s more, using WordPress helps search engines index a website, and boost it higher up the result pages. If you are wondering what the significance of using WordPress for SEO purposes is, this handy guide gives you all the know-how you need.
Title Tags
WordPress makes it easy to create SEO friendly titles for your articles and posts, due to the built-in title tags. Title tags tell a search engine what a page is about, as well as showing potential visitors what to expect when they visit the page. These handy tags also appear in the website tab when you have the page open in your browser, will be shared in any links from other websites, and gives a professional look to any site.
Categories and Tags
Content on a WordPress website can be classed into different categories, or tagged with a keyword that reflects the content. By utilizing category tags, it helps to create a clear structure for your website and make it simple for search engine bots to crawl and index.
Fast Loading
Loading time for websites is highly crucial for search engine rankings. If your site does not respond and load quickly, you will fall down the result pages fast. Luckily, WordPress keeps your site speed at optimum level by compressing files, optimizing image files, and using caching. When you update your WordPress theme and plugins on a regular basis, it also helps to keep everything as speedy as it can be.
Optimizing Images
While great content and keywords are essential aspects of SEO, optimizing images is also important if you want to rank well. WordPress makes it easy to add titles and alt text to images that include keywords, so your images can be included in making your website more visible.
SEO Plugins
When you use WordPress, you have access to some powerful plugins that make it easy to optimize your content for SEO. Plugins such as Yoast analyze your web pages and give you an SEO score, as well as telling you what to do to improve it. For example, it will show you the ideal length for your title, the density of your chosen keywords within the text, gives you the options to add meta-descriptions, and more. Using a plugin such as Yoast can help you improve the readability of your content for the visitors, as well as helping it rank highly in the search engine results.
If you are looking for a platform that gives you the best chances of ranking highly in search results, WordPress is one of the best content management systems you can use. Its clean open source code makes it a dream for search engines to crawl and index, and the simple to use design makes it a good choice for any website creator, from the novice to the experienced, to get good rankings on the results pages.